The past two years have seen an increasing number of brands enter the sugar free tea drink space with new products continuously emerging on the market, which drives the development of sugar free tea drink category. Especially in the tide of consumption upgrading, the position of traditional tea drinks falls considerably, while healthy sugar free drinks become hitters with consumers. Oriental Leaf launched by Nongfu Spring, the leading drinking water brand, continues to gain popularity after its debut and shows its strong performance especially in these two years.

To better deliver on the growing demand of young consumers for sugar free tea drinks, Nongfu Spring unveiled two new products to its Oriental Leaf range on March 6, 2021: citrus reticulata Pu'er tea flavor and brown rice tea flavor. The citrus reticulata Pu'er tea flavor is made with Yunnan Pu'er tea and Xinhui Citrus Peel from Guangdong province of China and the brown rice tea flavor takes northeast fragrant rice and Japanese steamed green tea as raw materials. The two new launches features "0 sugar, 0 calorie, 0 fat and 0 preservative" as Oriental leaf range always has and retains the original aroma of tea. The year of 2021 represents the tenth year after Oriental leaf range came into market. Oriental Leaf now has six flavors. Aside from the latest two additions, the other four ones are green tea, jasmine tea, black tea and oolong tea. Notably, thanks to the anti-oxidation technology of Nongfu Spring, the oxygen content of Oriental Leaf tops the world rankings and its tea soup is more transparent, which become the core technical barrier of the product.

Beyond integrating Chinese characteristics into its product features, Oriental Leaf also keeps the traditional oriental aesthetics features in the packaging design of the two new launches. On the bottle body of the citrus reticulata Pu'er tea flavor is a crane carrying a string of citruses, which is spiritual, lofty and full of oriental cultural features. The inspiration comes from Cha’an Tang, an ancient postal stand in Tea-horse Ancient Road built in the 13th year of Jiaqing to the 3rd year of Daoguang in the Qing Dynasty. Cha’an Tang sands as the gateway where Pu'er is transported to Yunnan. With steep slopes, high mountains, dangerous peaks as well as ancient trees towering to the skies, legend has it only cranes could fly out. Besides, as one of the most important components in the oriental cultures, the crane represents auspiciousness, longevity and nobility. The image of a crane carrying a string of citruses perfectly combines the product with tea culture. And the packaging of the bottle body and citrus reticulata Pu'er form a perfect fusion, displaying the oriental aesthetics to the most. The packaging of the brown rice tea flavor chooses "carp streamer", a symbol of spring, as its core. The carp streamer fluttering in the wind expresses warm spring breezes and creates a fresh and romantic atmosphere of spring tea.

These two new launches integrating aesthetics, tea culture and high quality live up to ten years of expectations of consumers and have attracted huge attention since it debuted. Nongfu Spring’s decades of exploration and accumulation in production lines underlie the product strength of Oriental Leaf. This high-quality product performs steadily and surely on the market while  maintains its “slow-paced” development, and drives the whole sugar-free tea market to grow through its own development. Soft fire makes sweet malt. Oriental Leaf crafts every detail and manages to overcome one difficulty after another in its development process, bringing sugar free tea to consumers, gaining their recognition and wining their hearts.